What we do with them
Chosen by a person, and not retouched into somebody else
A curator opens the whole set and reads it in the order it happened: the first
frames where nobody is comfortable yet, the middle where the camera stops
mattering, the quiet ones at the end. What he opens has a beginning and an end,
rather than being a shortlist of the most flattering frames.
We correct colour and exposure, and we take out the things that were never meant to
be in the picture — a plug socket, a hotel label, a crease in the backdrop. We do
not slim, smooth or reshape anybody, and we will not do it if you ask. There are
studios that will. The whole value of this book is that it is a record of one real
morning, given to the one person who already knows exactly what you look like.
Send the sitting as it was delivered rather than a shortlist, because pre-selecting
removes the material a curator needs. Anything you never want a stranger to see,
delete it in the gallery before you tell us to begin: what you take out is gone,
and the curator never has it. You see every spread before anything is printed, and
revisions are unlimited and free.
Occasions are mostly useful as deadlines
Anniversaries and birthdays are the obvious ones. The wedding morning is the version
people picture first, and it is the one we would argue with: a room half full of
groomsmen is the worst possible audience for a private book. Give it the night
before, or leave it in the case to be found later. Then there is no occasion at all,
which is the one we would choose, because a book handed over in the middle of
February cannot be mistaken for an obligation.
From the day the photographs reach us, allow three to four weeks: three to five
working days for the design, a week or so of changes at your pace, then ten working
days for printing and binding. If the sitting has not happened yet, allow six weeks
in total and you will not be counting days. If the date cannot move, say so when you
upload — rush production exists, and we will tell you honestly whether it is
achievable rather than take the order and hope.
How it works, in four steps
Leave an email and a private upload link arrives
within minutes. Upload the sitting yourself, or forward the link to your
photographer. A curator reads every frame and a designer lays out every spread, and
your album comes back as a private link within three to five working days. Change
whatever you like, as often as you like. Approve it, and only then does anything
cost money — printed, hand-bound, boxed and shipped within ten working days.
The curation and the design cost nothing, however many rounds it takes, and there is
no deposit and no card on file. You have the figure in writing before anything is
printed, and if the finished book is not what you hoped for, send it back and we
refund it in full — nothing about the subject matter makes us awkward about that.
The whole process is set out step by step on the
How it works page.